LOEWE and On Introduced Their Latest Cloudsolo Sneaker and Apparel Collaboration

Image Via Loewe / On 

Showcasing the first sneaker jointly created by the two brands.

LOEWE and On continued their creative partnership with a new collection that merged luxury craftsmanship and technical performance. The collaboration marked a milestone for both brands with the introduction of the Cloudsolo, the first sneaker co-designed by LOEWE and On. Officially launched on October 16 following a pre-sale on October 15, the Cloudsolo highlighted the strengths of each brand — combining On’s innovative sports engineering with LOEWE’s refined design sensibility.

The sneaker featured a technical mesh upper, a toggle showcasing LOEWE’s signature “pebble” motif, and a midsole equipped with On’s CloudTec technology enhanced by Helion superfoam and the Speedboard system for superior comfort and responsiveness. The design emphasized both performance and aesthetics with a translucent texture, elastic speed laces, and dual branding. It was offered in a variety of tones, from understated neutrals to vibrant shades of turquoise, orange, and lime green, catering to different style preferences.

In addition to the Cloudsolo, the collaboration also revived the Cloudtilt model in two new denim-inspired shades — grey and blue — featuring a mesh sock upper, rubber toe guard, and subtle branding on the heel loop for a modern, minimalist look. Rounding out the collection was a range of functional apparel, including flocked anoraks, cargo trousers, and base layers designed for performance and adaptability in fast-paced city environments. Together, the collection reflected a seamless blend of LOEWE’s artisanal luxury and On’s innovative technical design.

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

Image Via Loewe / On 

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