BLACKPINK’s LISA officially joined the Nike family.

Image Via Nike

The K-pop superstar became the newest member of the Swoosh roster.

In a major crossover between global pop culture and sportswear, LISA officially entered a long-term partnership with Nike. The rapper, dancer, and style icon shared that her connection to the brand dated back to her trainee days in Bangkok, when she saved up to buy her own pair of Dunk Highs. From her early hustle to her recent solo success with Alter Ego, LISA has always seen fashion and movement as closely connected.

Her first appearance as a Nike athlete took place in Paris, where she was spotted wearing the iconic Air Max 95 — a sneaker known for its deep roots in music, culture, and self-expression. For LISA, the partnership reflected her constant drive for excellence, whether she was pushing through intense choreography rehearsals or staying grounded through Pilates. She also highlighted how style plays a key role in her confidence, both on stage and in everyday life.

More than just representing the brand, LISA expressed her goal of inspiring women worldwide to embrace their identity through what they wear. With her energy and influence, Nike’s newest addition brought a fresh blend of empowerment, fashion, and performance to the global spotlight.

Image Via Nike

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