Patta And Nike Surge The Wave For Community And Culture

Amsterdam based sneaker retailer, Patta, has never been shy to express their love for the Nike Air Max 1s. Understandably so, this year Patta and Nike have collaborated again and are delivering a new iteration of Air Max 1 accompanied by an original film series- The Wave.

Release Date: Nov 4th, 2021

Retail price: US $160.00

Where to buy: Pre-order the latest Patta x Nike Air Max 1 sneaker with Hype Vault. Kindly send us an email (hello@hypevault.co) or send us a message here or direct message us on Instagram. Our friendly staff will be happy to assist you.

The latest collaboration takes on the original Air Max 1 silhouette and puts on a twist with a new wave pattern with a mini Swoosh on the mudguard. To make it more interesting, the team have completely revamped the upper with a heavy-duty ballistic mesh in grey that covers the vamp, mid foot, and collar. While an off-white coloured leather covers the tongue, quarter panel, and mid heel area. 

The main star of this collaboration would definitely be the remix around the Air Max 1 mudguard, with a jagged wavy section instead of the traditional smoother cut. Constructed with suede material in muted aqua hue, it also applies to the Swoosh of the sneaker. More subtle details can be seen with the tiny silver swoosh at the side of the toe box, aqua coloured eyelets, the Nike Air logo stitching on the heel, Patta’s logo on the tongue and sock liner. All of these sit on top of aged-look midsoles and tri-colored outsoles of gum, aqua, and black.

To bring more meaning to this release, Patta and Nike produced four short films that cover the theme of freedom, creativity, and truth within the Patta community. This is a reflection of the community's ebb and flow through the cultural landscape of style, music, fashion, and sport. 

“The Wave films and sneaker embellishment are thematic references to the cultural shifts and enduring influence that Patta has had on its greater community and industry. As a black-owned, independent business based in Amsterdam for over 17 years, Patta has not only developed a following for its influence in street- and sportswear, but in seizing an opportunity to create spaces and empower young people through the Patta Running Team.

Most recently, the Patta Foundation was founded to foster youth cultural education and empower aspiring entrepreneurs. It is through this spirit and union of purpose and product that the Patta x Nike relationship evolved and, new chapter is born.”

Source: Patta

The first chapter, 'Waves Not Cycle', and second chapter, 'Loud & Clear’, are already online and can be viewed on Patta’s blog site. The Patta x Nike partnership began in 2008 with an Air Max 1 collaboration. To date, this is the 7th Patta x Nike collaboration, and the 5th reinterpretation of the Air Max. The future of this partnership looks like the horizon, full of unknown possibilities.

Photos via: Nike

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