New Balance

In 1906, Irish immigrant William J. Riley established the New Balance Arch Support Company in the vibrant city of Boston. With a pioneering spirit, this iconic brand played a pivotal role in shaping the landscape of contemporary sneaker culture, earning global recognition for its commitment to heritage-inspired designs, cutting-edge technological advancements, and the craftsmanship of its USA and UK-made footwear. At the core of New Balance's identity lies a unique numerical nomenclature, featuring standout series like the 550, 9060, 574, and 327, each contributing to the brand's enduring legacy.