Pepsi Unveils Limited-Edition Seiko 5 Sports Collaboration

Image Via Seiko

Launched early in two models.

In a highly anticipated collaboration, two iconic brands came together as Pepsi and Seiko released two limited-edition Seiko 5 Sports watches on September 5, 2025. The designs drew inspiration from Pepsi’s logos of the 1990s and the present.

The first model, the Caliber 4R36 SBSA319, took cues from the 1990s Pepsi logo, showcasing a bold blue, white, and red color scheme that echoed the two-tone bezels of that era. It delivered a retro aesthetic while being refreshed for modern wear, with the vintage Pepsi logo placed at the 6 o’clock position.

The second model, the Caliber 4R34 SBSC023, designed by PepsiCo Design & Innovation, reflected the brand’s current logo through a sleek black finish and a 42mm case size. Enhanced with a GMT function, it allowed the display of two time zones simultaneously.

Both watches were limited to 7,000 units each, featuring see-through case backs with Pepsi logos and packaged in collector’s boxes styled like Pepsi cans. Each was offered between £330 – £470 GBP (approx. $446 – $635 USD) and made available through Seiko’s online boutiques.

Image Via Seiko

Image Via Seiko

Image Via Seiko

Image Via Seiko

Image Via Seiko

Image Via Seiko

Image Via Seiko

Image Via Seiko

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