Dover Street Market Delivers a Fresh Take on the Nike Air Superfly.

Image Via Nike / Dover Street Market

To mark its 25th anniversary, Dover Street Market has redesigned the Nike Air Superfly in three stylish color options.

To mark the 25th anniversary of the Air Superfly, Nike reissued the silhouette earlier this year and partnered with longtime collaborator Dover Street Market (DSM) for a fresh reinterpretation. Known for its minimalist sensibility, DSM reimagined the archival running sneaker with a sleek, understated approach across three tonal colorways. The low-profile silhouette retains the original’s key design elements, including all-over perforations on the leather upper and suede accents that lend a premium touch. A custom Hut Logo and Swoosh lock-up on the tongue, designed by DSM founder Rei Kawakubo, adds a signature flourish.

In addition to the sneaker release, DSM commissioned creative studio Zak Group to design custom in-store installations in its New York, London, and Los Angeles locations. These futuristic displays present the Nike Air Superfly as an “artifact of victory,” sitting at the crossroads of performance and fantasy. The DSM x Nike Air Superfly collection released globally at Dover Street Market locations and on DSM’s e-shops on July 10, priced at $100 USD / £90 GBP.

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

Image Via Nike / Dover Street Market

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