Denim Tears Unveils Sweet Corner Collection
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Drawn from the neighborhood bodegas Tremaine Emory grew up around.
Denim Tears launched its “Sweet Corner” collection, drawing inspiration from designer Tremaine Emory’s upbringing in Jamaica, Queens. The collection pays homage to the local bodegas that were an integral part of his youth, capturing the essence and spirit of these neighborhood staples. Emory focused on reimagining motifs from iconic New York City bodegas such as Cee-Lo NY and Coin-Operated Horse, translating their unique character into fresh design elements for the collection.
The “Sweet Corner” collection features a range of updated palettes applied to Denim Tears’ signature pieces, including University Tees, mesh shorts, sweatpants, and zip hoodies. These staples reflect the culture and style connected to Emory’s past, while offering a modern take on the nostalgic themes. To bring the campaign to life, Denim Tears collaborated with Polo Silk, a legendary photographer known for documenting over three decades of Black New Orleans culture and the formative years of the Hot Boyz. His artistic vision helped capture the collection’s deep cultural roots.
The collection dropped on May 16, and to celebrate, Polo Silk was present at the store later that evening from 6 p.m. to 9 p.m. ET to take portraits of customers. This event further connected the brand’s community with the meaningful story behind the “Sweet Corner” collection, making it not just a release but a cultural moment rooted in history and personal experience.
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