Champion Names BTS’ V as the Face of the “True Champion” FW26 Campaign

Image Via Champion

The global campaign celebrates individuals who are shaping culture through creativity, originality, and self-expression.

Champion has officially partnered with BTS member V for its new “True Champion” Fall/Winter 2026 campaign, marking a significant moment for the renowned sportswear brand. The campaign highlights creators, athletes, and artists who continue to push boundaries and inspire change through their unique perspectives.

Recognized for his influence in music, fashion, and art, V was selected to represent the campaign’s message of authenticity and creative expression. His global impact and distinctive style closely align with Champion’s vision for the new initiative.

The campaign officially launched worldwide today and features an impressive lineup of personalities from different industries, including Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

Image Via Champion

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